{"id":6898,"date":"2021-12-21T06:22:16","date_gmt":"2021-12-21T06:22:16","guid":{"rendered":"https:\/\/bigworks.co\/staging\/?p=6898"},"modified":"2023-08-17T11:57:22","modified_gmt":"2023-08-17T11:57:22","slug":"salesforce-case-studies-bigworks-for-lifespring","status":"publish","type":"post","link":"https:\/\/bigworks.co\/salesforce-case-studies-bigworks-for-lifespring\/","title":{"rendered":"Salesforce Case Studies: Bigworks for LifeSpring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6898\" class=\"elementor elementor-6898\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f8a84c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f8a84c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30a0406\" data-id=\"30a0406\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bde9f4a elementor-widget elementor-widget-text-editor\" data-id=\"bde9f4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>We use Salesforce to track all of our customers, from the time they\u2019re prospects through their delivery at LifeSpring. By storing our data in the cloud, we\u2019re able to monitor our customer pipeline in real-time and allocate resources to efficiently meet their needs<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84cde56 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"84cde56\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:-webkit-box;display:-ms-flexbox;display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6084f elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"6f6084f\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-687742c331e3d\" class=\"ld-fancy-heading\">\n\t\t\t<h6 class=\"ld-fh-element elementor-heading-title lqd-highlight-underline lqd-highlight-grow-left h6\"  > - Tricia Morente \u2013 Head Strategy and Marketing, LifeSpring Hospitals Private Ltd<\/h6>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdd28ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdd28ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-345c216\" data-id=\"345c216\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f80c29a elementor-tablet-align-center elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"f80c29a\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<a  class=\"elementor-button btn btn-solid btn-xsm btn-icon-right btn-icon-lg btn-icon-circle btn-icon-solid btn-has-label\" >\n\t\t\t\t\t\t\t<span class=\"btn-txt\"  data-text=\"15% PERCENT INCREASE IN HOSPITAL VISITS\" >15% PERCENT INCREASE IN HOSPITAL VISITS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-hospital\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63d0127c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63d0127c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-275319e6\" data-id=\"275319e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0620a84 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"0620a84\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-687742c338498\" class=\"ld-fancy-heading\">\n\t\t\t<h3 class=\"ld-fh-element elementor-heading-title lqd-highlight-underline lqd-highlight-grow-left h3\"  > Bigworks Salesforce Implementation helps LifeSpring deliver a sustainable model for low-cost maternity care<\/h3>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cdd02 elementor-widget elementor-widget-text-editor\" data-id=\"47cdd02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of the many Salesforce customer success stories of Bigworks, LifeSpring Hospitals is a fitting example for our Salesforce implementation services. LifeSpring Hospitals Pvt Ltd is a joint venture between HLL Lifecare Limited (formerly Hindustan Latex Limited) and US nonprofit Acumen Fund, committed to providing affordable healthcare to low-income women in India. More than 100,000 women lose their lives to pregnancy-related complications every year and many suffer severe infections again. LifeSpring reaches out to the bottom 60% female population \u2013 the most impoverished who would normally not have the means to afford maternity care \u2013 offering them healthcare services for around one-sixth of the standard market price. In this way, LifeSpring saves lives daily. Let\u2019s read more about the Salesforce customer success in this case.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-558e76b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"558e76b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38cc146\" data-id=\"38cc146\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8057677 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"8057677\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-687742c33a3c2\" class=\"ld-fancy-heading\">\n\t\t\t<h2 class=\"ld-fh-element elementor-heading-title lqd-highlight-underline lqd-highlight-grow-left h2\"  > Salesforce Customer Success<\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbc65c elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"0bbc65c\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-687742c33ab07\" class=\"ld-fancy-heading\">\n\t\t\t<h3 class=\"ld-fh-element elementor-heading-title lqd-highlight-underline lqd-highlight-grow-left h3\"  > Identifying the tasks and challenges<\/h3>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2cb09 elementor-widget elementor-widget-text-editor\" data-id=\"2e2cb09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To understand the Salesforce customer success of LifeSpring, let\u2019s first look at the challenges the hospital faced before Salesforce implementation. Since LifeSpring Hospitals is built on a sustainable model, its expenditure on software systems is not too high. And recording information of up to 150 births per month for every hospital branch is a challenge and is also prone to inaccuracy. There was also a need to track the pregnancies of local, low-income women from the antenatal stage through delivery to post-natal care.\u00a0<\/p><p>For LifeSpring, it was important to educate women on the benefits of antenatal care and encourage them to increase the number of doctor visits before pregnancy. Over 180 processes were to be standardized across the chain, as more hospitals were being built to reach their growth target.<\/p><p>They quickly identified that there\u2019s a need for a CRM that could help them access their data from anywhere, which is highly flexible and customizable to accommodate both in-hospital and community outreach programs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5faffdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5faffdd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1c70ed\" data-id=\"b1c70ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91577f4 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"91577f4\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-687742c33c551\" class=\"ld-fancy-heading\">\n\t\t\t<h3 class=\"ld-fh-element elementor-heading-title lqd-highlight-underline lqd-highlight-grow-left h3\"  > Working on the way out<\/h3>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d587d elementor-widget elementor-widget-text-editor\" data-id=\"c8d587d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Salesforce CRM was implemented by salesforce.com partner, Bigworks Technologies in 2007 for 5 users across LifeSpring\u2019s corporate office and hospitals. While the Cloud solution can scale quickly and cost-effectively across multiple regions, it could also be customized to emulate outreach workers\u2019 notebooks as closely as possible for familiarity and ease of use. With many customizations, this got among the successful Salesforce case studies.<\/p><p>The extensive customizations carried out to map Lifespring\u2019s business processes included:<\/p><ul><li aria-level=\"1\">Leads renamed to Prospects (expectant mothers as prospective LifeSpring customers)<\/li><li aria-level=\"1\">Accounts (qualified leads) renamed to Customers<\/li><li aria-level=\"1\">Opportunities (sales and pending sales) to track and monitor pregnancies, customized to the first trimester, second trimester, etc.<\/li><li aria-level=\"1\">Close date in Opportunities changed to EDD Built-in automatic workflows and triggers around each pregnancy. For example, first-month visit, second-month visit, etc.<\/li><li aria-level=\"1\">LifeSpring\u2019s service to customers was added to pregnancy object for capturing services availed, revenue generated, and details of the entire LifeSpring experience<\/li><li aria-level=\"1\">Products were renamed to services with birth register and post-delivery, it\u2019s completely customized objects<\/li><li aria-level=\"1\">Formulas fields built-in for socio-economic rating, based on EDD to automatically reveal the month of pregnancy<\/li><li aria-level=\"1\">Automatic workflows and triggers automate the reminder process for periodic checks and visits<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac8930 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac8930\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5242d54\" data-id=\"5242d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ccdf24 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"5ccdf24\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-687742c33de9b\" class=\"ld-fancy-heading\">\n\t\t\t<h3 class=\"ld-fh-element elementor-heading-title lqd-highlight-underline lqd-highlight-grow-left h3\"  > Outcomes and favorable results<\/h3>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9a274 elementor-widget elementor-widget-text-editor\" data-id=\"ab9a274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Bigworks Salesforce implementation process helped LifeSpring in multiple ways. LifeSpring teams can share information easily in the cloud for complete end-to-end visibility of each customer case. They\u2019re also able to persuade women to come for antenatal check-ups by checking when their last visit to the hospital was, in addition to carrying out reminder calls for their check-ups and even identifying, targeting, and educating key family decision makers easily. Apart from that, they could track their customer through antenatal care to post-delivery, including the baby\u2019s vaccine schedule.<\/p><p>Salesforce CRM made light work of coordinating LifeSpring\u2019s Health Camp community education sessions and \u2018Book Your Bed\u2019 advance inpatient bed booking promotion. Its reporting was also instrumental in revealing community groups most in need of attention to raising survival rates, i.e. those who have not sought care before 2nd trimester. Hence this remains as an example for Salesforce customer success stories.<\/p><p>\u201cSalesforce CRM has taken us from a point where we knew little about the women we serve, to the point where we now know have a holistic view of our customers \u2013 where they delivered before LifeSpring, who the key decision-maker in their family is, and what they care about when choosing a hospital. This enables us to reach out individually and better educate women about antenatal care and safe delivery,\u201d says Tricia Morente, Head Strategy and Marketing, LifeSpring Hospitals Private Ltd<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We use Salesforce to track all of our customers, from the time they\u2019re prospects through their delivery at LifeSpring. By storing our data in the cloud, we\u2019re able to monitor our customer pipeline in real-time and allocate resources to efficiently meet their needs &#8211; Tricia Morente \u2013 Head Strategy and Marketing, LifeSpring Hospitals Private Ltd [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[44,47],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Case Studies: Bigworks for LifeSpring - Bigworks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigworks.co\/salesforce-case-studies-bigworks-for-lifespring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Case Studies: Bigworks for LifeSpring - Bigworks\" \/>\n<meta property=\"og:description\" content=\"We use Salesforce to track all of our customers, from the time they\u2019re prospects through their delivery at LifeSpring. 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