{"id":16764,"date":"2025-04-11T06:08:55","date_gmt":"2025-04-11T06:08:55","guid":{"rendered":"https:\/\/bigworks.co\/?p=16764"},"modified":"2025-04-11T06:08:55","modified_gmt":"2025-04-11T06:08:55","slug":"salesforces-email-new-deliverability-features","status":"publish","type":"post","link":"https:\/\/bigworks.co\/salesforces-email-new-deliverability-features\/","title":{"rendered":"Salesforce&#8217;s Email New Deliverability Features"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Salesforce, a leader in customer relationship management (CRM), has recently introduced a suite of email deliverability features designed to optimize email performance and enhance marketing outcomes. This article delves into these new tools, their impact on email marketing, and provides insights backed by data and case studies.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Understanding Email Deliverability<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Email deliverability refers to the ability of an email to successfully land in a recipient&#8217;s inbox without being flagged as spam or bouncing back.\u00a0<\/span><span style=\"font-weight: 400\">Factors influencing deliverability include sender reputation, authentication protocols, and content quality. High deliverability rates are crucial for effective communication and achieving marketing objectives.<\/span><\/p>\n<h3><b>Key Email Deliverability Benchmarks<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Excellent:<\/b><span style=\"font-weight: 400\"> 98%+<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Good:<\/b><span style=\"font-weight: 400\"> 95% \u2013 98%<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Average:<\/b><span style=\"font-weight: 400\"> 90% \u2013 95%<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Needs Improvement:<\/b><span style=\"font-weight: 400\"> Below 90%<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<\/ul>\n<h3><b>Factors Affecting Deliverability<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Bounce Rate:<\/b><span style=\"font-weight: 400\"> Should be <\/span><b>below 2%<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400\"><b>Spam Complaint Rate:<\/b><span style=\"font-weight: 400\"> Should be <\/span><b>below 0.1%<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400\"><b>Open Rate:<\/b><span style=\"font-weight: 400\"> Ideally <\/span><b>20-25% or higher<\/b><span style=\"font-weight: 400\">, depending on the industry<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Click-Through Rate (CTR):<\/b><span style=\"font-weight: 400\"> Generally <\/span><b>2-5%<\/b><b>\n<p><\/b><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Salesforce&#8217;s New Deliverability Features<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Salesforce has rolled out several features aimed at improving email deliverability:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>Enhanced Email Experience Retirement<\/b><span style=\"font-weight: 400\">: Salesforce announced the retirement of the Enhanced Email Experience, with plans to phase it out by the Summer \u201925 release. This move encourages users to adopt more advanced and efficient email tools within the platform.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>AI-Powered Personalization<\/b><span style=\"font-weight: 400\">: Leveraging artificial intelligence, Salesforce&#8217;s Einstein Engagement Frequency helps marketers determine the optimal number of emails to send to each recipient, balancing engagement and avoiding email fatigue.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Comprehensive Analytics and Reporting<\/b><span style=\"font-weight: 400\">: Salesforce provides robust analytics and reporting capabilities, offering valuable insights into email performance. These tools help marketers monitor key deliverability KPIs, such as open rates and click-through rates, enabling data-driven decisions to enhance campaign effectiveness.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Contacto by BigWorks<\/b><span style=\"font-weight: 400\">: Contacto, a mass emailing app built on the Salesforce platform, provides seamless integration with Salesforce CRM, making it an efficient tool for large-scale email marketing campaigns. With its user-friendly interface and advanced automation, Contacto enables businesses to send personalized emails at scale while maintaining high deliverability rates. (<\/span><a href=\"https:\/\/www.bigworks.co\/contacto\"><span style=\"font-weight: 400\">BigWorks<\/span><\/a><span style=\"font-weight: 400\">)<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<\/ol>\n<h2><b>Impact on Email Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400\">The introduction of these features has significantly influenced email marketing strategies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Improved Sender Reputation<\/b><span style=\"font-weight: 400\">: By implementing authentication protocols like SPF, DKIM, and DMARC, and utilizing dedicated IP options, marketers can enhance their sender reputation, reducing the likelihood of emails being marked as spam. <\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Personalized Customer Journeys<\/b><span style=\"font-weight: 400\">: AI-driven personalization allows for the creation of tailored customer journeys based on various triggers and actions, leading to higher engagement rates. <\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Data-Driven Decision Making<\/b><span style=\"font-weight: 400\">: Access to comprehensive analytics enables marketers to track performance metrics, identify areas for improvement, and optimize future campaigns for better results.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<\/ul>\n<h2><b>Case Studies &amp; Real-World Impact<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400\"><b>Litmus &amp; Salesforce Partnership<\/b><b>\n<p><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Litmus, a leader in email testing, has integrated with Salesforce Marketing Cloud to help businesses improve deliverability by analyzing email rendering, spam filter testing, and engagement tracking.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Marketers using these tools have reported <\/span><b>a 20-30% improvement in inbox placement rates<\/b><span style=\"font-weight: 400\"> by optimizing subject lines and email content based on AI-driven recommendations.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400\">Source:<\/span><\/i><a href=\"https:\/\/www.litmus.com\/blog\/how-litmus-integrates-with-salesforce-marketing-cloud\/\"> <span style=\"font-weight: 400\">Litmus &amp; Salesforce<\/span><\/a><\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>AI-Powered Personalization Boosts Engagement<\/b><b>\n<p><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A B2B SaaS company adopted <\/span><b>Salesforce\u2019s Einstein Engagement Frequency<\/b><span style=\"font-weight: 400\">, which predicts the ideal email cadence for each recipient.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">After implementing AI-driven email frequency adjustments, they saw:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><b>A 15% increase in open rates<\/b><\/li>\n<li style=\"font-weight: 400\"><b>A 10% decrease in unsubscribe rates<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400\">Source:<\/span><\/i><a href=\"https:\/\/www.salesforce.com\/marketing\/email\/\"> <span style=\"font-weight: 400\">Salesforce Marketing Cloud AI Features<\/span><\/a><\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>Authentication Protocols Reduce Spam Complaints<\/b><b>\n<p><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A global e-commerce brand struggled with email deliverability due to high spam complaints. After switching to <\/span><b>Salesforce\u2019s DMARC, SPF, and DKIM authentication setup<\/b><span style=\"font-weight: 400\">, they observed:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><b>A 25% drop in spam complaints<\/b><\/li>\n<li style=\"font-weight: 400\"><b>A 40% reduction in bounce rates<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400\">Source:<\/span><\/i><a href=\"https:\/\/www.salesforce.com\/marketing\/email\/deliverability\/\"> <span style=\"font-weight: 400\">Salesforce Deliverability Best Practices<\/span><\/a><\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>Contacto Streamlines Mass Emailing<\/b><b>\n<p><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A financial services company adopted <\/span><b>Contacto<\/b><span style=\"font-weight: 400\"> to manage its high-volume email campaigns while ensuring compliance with email deliverability best practices.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">By leveraging Contacto\u2019s integration with Salesforce, they achieved:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><b>A 22% improvement in email open rates<\/b><\/li>\n<li style=\"font-weight: 400\"><b>A 30% boost in campaign efficiency due to automated segmentation<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400\">Source:<\/span><\/i><a href=\"https:\/\/www.bigworks.co\/contacto\"> <span style=\"font-weight: 400\">BigWorks Contacto<\/span><\/a><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Salesforce&#8217;s new email deliverability features, combined with powerful integrations like Contacto, offer marketers advanced tools to enhance their email marketing strategies. By focusing on authentication, personalization, and data analytics, businesses can improve deliverability rates, foster better customer engagement, and achieve greater marketing success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce, a leader in customer relationship management (CRM), has recently introduced a suite of email deliverability features designed to optimize email performance and enhance marketing outcomes. This article delves into these new tools, their impact on email marketing, and provides insights backed by data and case studies. Understanding Email Deliverability Email deliverability refers to the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce&#039;s Email New Deliverability Features - Bigworks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigworks.co\/salesforces-email-new-deliverability-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce&#039;s Email New Deliverability Features - Bigworks\" \/>\n<meta property=\"og:description\" content=\"Salesforce, a leader in customer relationship management (CRM), has recently introduced a suite of email deliverability features designed to optimize email performance and enhance marketing outcomes. 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