{"id":16637,"date":"2024-07-26T06:38:44","date_gmt":"2024-07-26T06:38:44","guid":{"rendered":"https:\/\/bigworks.co\/?p=16637"},"modified":"2024-07-26T06:38:44","modified_gmt":"2024-07-26T06:38:44","slug":"a-guide-to-transactional-emails","status":"publish","type":"post","link":"https:\/\/bigworks.co\/a-guide-to-transactional-emails\/","title":{"rendered":"A guide to transactional emails"},"content":{"rendered":"<p><span style=\"font-weight: 400\">In this article, we discuss how to get the most out of your transactional emails and become better from the get-go in the eyes of the client. You will see examples of really good emails and evaluate the potential of how such emails can improve your business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whenever your customer makes a purchase, subscribes to a newsletter, deletes something, or changes something in their account, something happens. They get a transactional email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">No, it\u2019s not like any other email. It doesn\u2019t have a click-bait subject line, an intro, or offers it\u2019s not even more than a couple of lines. It\u2019s simply created and triggered to inform. Let&#8217;s get into how you can send perfect transactional emails.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What\u2019s a transactional email?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A transactional email is an email sent to a customer or a client triggered by an action they took on your website or application. Here are examples of transactional emails:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Order, shipping or delivery notification<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Account creation or password reset request<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Legal updates<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Account notifications<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Because they are triggered by actions and are sent to the same user, such emails typically have high engagement rates. And because they have important information, such emails are usually opened immediately by users as compared to marketing emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Transactional emails are a vital communication channel between you and your customers. These emails help your customers verify that they took the action as intended. You can also use transactional emails to engage with users, suggest similar products based on purchase history and build trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">How is it different from a marketing email:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>Audience:<\/b><span style=\"font-weight: 400\"> Transactional emails are only sent to your customers who\u2019ve performed an action or need to be informed. Marketing emails can be sent to anyone, ranging from leads, existing customers and even those who might be interested in your product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Goal:<\/b><span style=\"font-weight: 400\"> Transactional emails are meant to inform, and marketing emails are meant to confirm potential leads to customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Content:<\/b><span style=\"font-weight: 400\"> The content in transactional email is straightforward and simple. In the latter, the content can be engaging, visuals can be used and also varies in length.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Frequency:<\/b><span style=\"font-weight: 400\"> Transactional emails are triggered and only sent when an action has taken place. Marketing emails can be sent whenever required, with drips following after.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400\">Now let\u2019s see how you can make a transactional email:\u00a0<\/span><\/h2>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subject lines: keep it concise and straightforward. The email should contain facts and so should the subject line. It\u2019s not a marketing email, and hence the goal here is to inform.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sender name and email address: Your sender name should be your company\u2019s and so should the sender&#8217;s email. It should trust and confirm that it is indeed from you.\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li><span style=\"font-weight: 400\">Personalization: Use the customer\u2019s name and information to address them. Personalize and automate the information pre-filling so that each time customers take an action, they get an email.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">Content of the email: don\u2019t play around with words. Put in a clear summary of their actions and the consequences that follow. Include the next steps if needed. For example, an order has been confirmed and here\u2019s how you can track it.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">Brand tone: Ensure the content of your email is in tune with your brand voice. It shouldn\u2019t seem like some other business\u2019s email. Include your brand name or logo in the email. If your brand is format and serious, the content should reflect the same.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">CTA: Usually transactional emails are meant to inform, but you can include CTA\u2019s like support and follow-ups. Whenever the next steps are needed, ensure you\u2019ve included a CTA. In case no steps are required, it\u2019s a good practice to include Q&amp;A links and plug-in socials.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">Unsubscribe link: When customers sign up with you, they consent to such emails and updates and hence no unsubscribe link is required!\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Most importantly: Your emails should be automated and must be triggered as soon as the customer does an action. Keeping the customer informed is priority number one.\u00a0<\/b><\/p>\n<h2><span style=\"font-weight: 400\">Are you worried your transactional emails might land in spam?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Many times marketing emails can land in spam, so how do you prevent the same happening to transactional emails?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s a trick: Use a different IP address.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is a practice common among many businesses because:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure deliverability: Your marketing emails could be flagged as spam, but by using a separate IP, your transactional emails can be safeguarded and will still be delivered to your customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Better analysis: you can look into the reporting of the emails in depth by keeping both emails separate, thus resolving issues quicker and tracking email performance better.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Different rules: Transactional and marketing emails have different rules and opt-out options, by keeping the IP separate you can stay compliant with emailing rules.\u00a0<\/span><\/li>\n<\/ol>\n<p>Looking for mass emailing app for Salesforce for growth of your business,<br \/>\nyou are on the right page,<\/p>\n<p>Check <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N3A00000EcrkuUAB&amp;channel=recommended\">Contacto<\/a> by <a href=\"https:\/\/bigworks.co\/\">Bigworks<\/a> <a href=\"https:\/\/bigworks.co\/\">Technologies<\/a> \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we discuss how to get the most out of your transactional emails and become better from the get-go in the eyes of the client. You will see examples of really good emails and evaluate the potential of how such emails can improve your business. Whenever your customer makes a purchase, subscribes to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A guide to transactional emails - Bigworks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigworks.co\/a-guide-to-transactional-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A guide to transactional emails - Bigworks\" \/>\n<meta property=\"og:description\" content=\"In this article, we discuss how to get the most out of your transactional emails and become better from the get-go in the eyes of the client. 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