Pros of Marketing Automation<\/b><\/p>\n
We\u2019d like to ask you a question: What should happen when a customer clicks on \u201csign up\u201d but drops off before completing the process?\u00a0<\/span><\/p>\n Option 1: When informed, someone from the sales team should manually find their details and then try to reach out.\u00a0<\/b><\/p>\n Option 2: An email should automatically be sent to the customer asking about the problems they might have faced, which could then be followed up by the sales team.\u00a0<\/b><\/p>\n If you choose option 2, you choose the one driven by marketing automation.\u00a0<\/span><\/p>\n So what is marketing automation?\u00a0<\/b><\/p>\n In simple words: it automates manual tasks which get triggered at various stages. For example, drop-offs, payment completion, etc. It could trigger an email, a WhatsApp message, or a notification, to get the customer back into the funnel.\u00a0<\/span><\/p>\n Marketing automation is a present-day necessity. In today’s digital landscape, businesses need to streamline their marketing efforts to reach the right audience at the right time with the right message. It\u2019s used to describe the use of software and technology to automate repetitive marketing tasks. This can include anything from email marketing and social media scheduling to lead nurturing and customer relationship management (CRM).<\/span><\/p>\n Why is it important?\u00a0<\/b><\/p>\n For example, the customers who\u2019ve churned out can be pursued with FOMO messaging. While the customers who haven’t converted can be given offers and incentives and case studies of use cases.\u00a0<\/span><\/p>\n\n