Background<\/b><\/p>\n
Operatie Mobilisatie, is a religious organisation with a focus on setting up communities around the globe. To reach users in their region , the Dutch branch of Operatie Mobilisatie needed an email marketing tool to reach the right target audience, and additionally, a user-friendly application that could seamlessly integrate with their Salesforce CRM to improve their email communication via their Salesforce records.\u00a0<\/span><\/p>\n Discovery of Contacto<\/b><\/p>\n Operatie Mobilisatie first learned about Contacto through the Salesforce AppExchange. As they were actively seeking an email solution that could simplify their communication processes within Salesforce, they decided to explore Contacto. As Contacto was easy to set up, accessible by their teams across the Netherlands and didn\u2019t need extensive instructions, the adoption process went by smoothly.<\/span><\/p>\n Implementing Contacto within their organisation<\/b><\/p>\n Operatie Mobilisatie found Contacto to be a highly effective tool for their email communication needs. It seamlessly integrated with their Salesforce CRM, making it much easier to use than their previous email tools. This integration allowed them to work with live data directly from Salesforce and utilise merge fields in their emails, streamlining their communication process and ensuring data accuracy.<\/span><\/p>\n Additionally, with Contacto Operatie Mobilisatie was able to garner engagement, streamline acquisition and spread the word about their operations with those who followed them. They were able to conduct campaigns all across the Netherlands via email that they simultaneously coordinated with social media.\u00a0<\/span><\/p>\n Measurable Benefits:<\/b><\/p>\n What Set Contacto Apart<\/b><\/p>\n Operatie Mobilisatie chose Contacto over other options primarily for two key reasons:<\/span><\/p>\n In summary, Contacto proved to be a valuable addition to Operatie Mobilisatie’s Salesforce ecosystem, addressing their need for an email solution that seamlessly integrates with their CRM. The ease of use, Salesforce integration, and cost-effectiveness of Contacto made it the ideal choice, helping them enhance their email communication and overall efficiency. While minor challenges existed, the benefits far outweighed them, resulting in the successful integration of Contacto into their business operations.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Background Operatie Mobilisatie, is a religious organisation with a focus on setting up communities around the globe. To reach users in their region , the Dutch branch of Operatie Mobilisatie needed an email marketing tool to reach the right target audience, and additionally, a user-friendly application that could seamlessly integrate with their Salesforce CRM to […]<\/p>\n","protected":false},"author":5,"featured_media":16416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[57,44],"acf":[],"yoast_head":"\n\n
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